ABOUT
The program highlights the strategic role that corporate communication currently plays in organizational development. In an increasingly changing and uncertain environment, communication strategists take on an integrative role. Accordingly, this comprehensive program, which combines theoretical study with practical application, is ideal for professionals from all fields who wish to update their academic knowledge through a program grounded in real-world case studies and focused on management skills. The program will enable participants to strengthen organizational communication through effective, high-impact strategies that consolidate organizational identity and image.
WHY ENROLL IN THIS PROGRAM?
- Instructors who are practitioners and recognized leaders in developing corporate communication methodologies and models.
- Master classes featuring international speakers who are opinion leaders in specific areas of corporate communication.
- Development of an integrative project in which participants will create a corporate communication plan for a company of their choice.
- Experiential workshops on change management, finance for communication professionals, and future thinking.
- Online classes via Zoom and on-site classes on the Ulima campus.
- Opportunity to transfer up to 6 credits toward the Master's Degree in Communication and Content Management offered by the Ulima Graduate School, subject to the requirements established by the Graduate School.
- At the beginning of the program, participants will take part in a team-building activity featuring exercises designed to foster relationships and networking, helping them make the most of the program.
- Executive-friendly schedule and access to the Ulima Laboral online job board.
- Executive networking opportunities.
WHAT WILL I GAIN FROM THIS PROGRAM?
- The ability to strategically manage corporate communication in any type of organization.
- Managerial, technical, and interpersonal training through a curriculum designed to meet the demands of communication management in organizations.
ABOUT THE PROGRAM
Professionals, executives, and consultants working in internal or external communications, marketing, advertising, journalism, sustainability, or human resources who wish to successfully lead corporate communication departments.
- Bachelor's degree or university degree.
- At least two years of work experience in communications, public relations, institutional image, advertising and marketing, human resources, or corporate social responsibility.
*For degrees that are not registered with Sunedu, applicants must submit a copy of their diploma or university degree certificate, certified by a notary public or the secretary general of the issuing university. Documents issued abroad must bear the seal and signature of the Peruvian Consulate in the country of origin and be authenticated by the Ministry of Foreign Affairs in Peru. Where applicable, the Hague Apostille procedure must be followed.
- Application form.
- A simple or scanned copy of the applicant's National Identity Document (DNI).
- Resume (without supporting documentation).
- Document certifying at least two years of work experience.
- One color, passport-size photograph with a white background, no eyeglasses, and formal attire (men: suit jacket, shirt, and tie; women: business suit with a blouse and jacket). This photograph is required for the issuance of the diploma.
- Duly completed "First Evaluation" admission document.
- General public: PEN 12,500
- Ulima graduates: PEN 9,375
- Graduates of the Consortium of Universities: PEN 11,250
- Returning clients: PEN 10,625
Companies and Institutions
Corporate rate (two to four participants): PEN 11,250
Corporate agreements: PEN 10,625
Direct Financing
A 25% down payment, with the balance payable in interest-free installments (subject to approval).
Discounts
Ask about our available discount options. Discounts cannot be combined. We accept all major credit cards as payment methods. Interest-free installment payments are available with Diners, BBVA, BCP, and Interbank credit cards.
Note: Ulima graduates are subject to the alumni rate.
Participants who successfully complete all courses will receive the Advanced Specialization Diploma in Strategic Corporate Communication Management, awarded by the Communication Program of Universidad de Lima. They will also receive a certificate of completion.
Both documents feature digital signatures and are legally valid under Law No. 27269, the Digital Signatures and Certificates Law. The diploma includes a QR code to verify its authenticity.
Both documents will be sent to the email address provided at registration within 45 business days after the program concludes.
CURRICULUM
| TEAM BUILDING | ||
| MODULE 1 | MODULE 2 | MODULE 3 |
| Strategic Corporate Communication Planning (18 synchronous hours and 6 asynchronous hours) | Corporate Image and Reputation* (32 synchronous hours) | Digital Communication (24 synchronous hours) |
| Internal Communication and Culture* (32 synchronous hours) | Media Relations and Spokesperson Training* (32 synchronous hours) | Marketing Communications (24 synchronous hours) |
| Workshop: Change Management (8 synchronous hours) | Finance for Communication Professionals (15 synchronous hours and 1 asynchronous hour) | Workshop: Future Thinking (4 synchronous hours) |
| Development of an integrative project throughout the program (12 synchronous hours and 28 asynchronous hours) | ||
| TOTAL: 240 HOURS | ||
*For these courses, participants may transfer the number of credits indicated in the table above, provided they meet the admission requirements established by the Master's Degree in Communication and Content Management offered by the Universidad de Lima Graduate School.
Note: Team building is an in-person activity held before the program begins. It lasts three hours, which are not included in the program's total number of hours. The activity includes group exercises designed to foster relationships among participants and develop networking opportunities that will help them make the most of the specialized program.
ADMISSION PROCESS
REGISTRATION
RESUME EVALUATION (WITHOUT SUPPORTING DOCUMENTATION)
EVALUATION OF THE "FIRST EVALUATION" DOCUMENT
INTERVIEW
ADMISSION DECISION
Note: If an instructor is unable to attend a scheduled session due to unforeseen circumstances, they will be promptly replaced by another instructor with a similar academic and professional background.
PRACTITIONER FACULTY
Manuel Santillán Vásquez
Academic Coordinator
Consultant with more than 20 years of experience in corporate communication strategies, e-learning, and knowledge management.
Giovannie Escribens Ruiz
Human Resources Manager at Laive S.A.
Rocío Espinoza Olcay
Reputation Manager at Lima Airport Partners
Álvaro Gómez García
Culture, Internal Communications, and Change Management Lead at Bancom Perú
Antonio Rojas Delgado
Commercial Director at Presidente, a content agency specializing in digital platforms; business advisor; entrepreneur; and digital marketing specialist with more than 23 years of experience.
Miguel Ugaz Gaviño
Director of Content Lab at Grupo El Comercio
Diego Vegas La Rosa
Salary Accounts and Benefits Tribe Lead at Interbank
Eduardo Venegas
Corporate Manager of Communications and Sustainability at Industrias San Miguel
Juan Zegarra Salas
Public Affairs and Corporate Communications Manager at Telefónica del Perú
