MASTER’S PROGRAM IN COMMUNICATION AND CONTENT MANAGEMENT
The Master's in Communication and Content Management develops essential managerial skills for communication professionals. Its broad applicability makes it valuable across diverse sectors. The program emphasizes strategic decision-making to devise innovative communication solutions for organizations and projects.
MAJORS
The communications industry and professional practice demand leaders with specialized knowledge and skills. This program offers two specialization tracks, allowing students to align their studies with their professional interests and goals. Each specialization follows a distinct academic path and includes a wide range of subjects—some of which are exclusive to a particular track. The curriculum adopts a critical approach and is designed to ensure academic coherence.
* A minimum number of students is required for each specialization to open. If this requirement is not met, students will be informed and offered the opportunity to enroll in the alternative specialization.
MAJOR IN DIGITAL MARKETING
MAJOR IN CORPORATE COMMUNICATION
BENEFITS
Students benefit from academic resources, exclusive partner discounts, and financing opportunities.
FINANCIAL BENEFITS
- Interest-free financing available directly through the Graduate School.
- Exclusive discounts for the Ulima Community—contact your advisor for details.
ACADEMIC BENEFITS
- Accredited by the International Institute for Quality Assurance (IAC CINDA).
- International study week at Universidad de Navarra (Spain).
- Certificate of participation issued by Universidad de Navarra.
- Students who have completed the Specialized Program in Strategic Corporate Communication Management may validate credits toward the master's degree.*
* Subject to evaluation.
ULIMA BENEFITS
- Employability Center (Ulima Laboral)
- Access to the Wellness Center (gym, nutrition, psychopedagogical counseling)
- Access to Mayorazgo Sports Complex (swimming, football, basketball, volleyball)
- Access to Ulima Medical Department
- Valid discounts via Ulima App
PROCESS
PROFILE EVALUATION
Your file is evaluated. Once approved, you can pay the enrollment fees.
PSYCHOLOGICAL EVALUATION
You can do this evaluation in parallel with the essay. This is sent to your email.
ESSAY WRITING
You will access a platform to write an essay. This must include your reasons to apply to the master's program.
INTERVIEW WITH THE DIRECTOR
A personal interview with the director of master's or doctoral program takes place once the previous steps have been completed.
PAYMENT COMMITMENT LETTER
You must submit a payment commitment letter duly signed and pay the first installment.
GRADUATE ENROLLMENT
You get access once enrolled.
CURRICULUM
The Master's in Communication and Content Management equips students with the skills to manage innovative, feasible, and profitable content that adds unique value to communication across all media platforms. The program offers two specialization tracks: Corporate Communication and Digital Marketing.
CONTENT GLOBALIZATION
CONVERGENCE AND CONTENTS
RESEARCH ON AUDIENCE AND MARKETS
DESIGN THINKING AND BUSINESS MODELS IN COMMUNICATION
ETHICS, COPYRIGHT, LICENSES, AND CONTRACTS
INTERNAL COMMUNICATION AND CULTURE
STORYTELLING STRATEGIES
MARKETING STRATEGIES
INTERNATIONAL TRENDS AND COMMUNICATION MARKETS
CONTENT MARKETING
DIGITAL ANALYTICS AND METRICS
CONTENT DISTRIBUTION AND PROMOTION STRATEGIES
SEMINAR ON FINAL MASTER'S PROJECT I
CORPORATE REPUTATION AND IMAGE
SPOKESPERSONS, MEDIA RELATIONS, CRISIS MANAGEMENT
CORPORATE COMMUNICATION AND SUSTAINABILITY
DIGITAL MEDIA STRATEGY
E-COMMERCE
DIGITAL MARKETING
SEMINAR ON FINAL MASTER'S PROJECT II
TRANSMEDIA DESIGN
FINANCING STRATEGIES
LEADERSHIP AND TEAMWORK
APPLICANT PROFILE
- Graduates of Communication, Marketing, Advertising or similar undergraduate programs.
- Experienced in researching and analyzing communication demands and behaviors, they can identify and assess opportunities for managing strategic, innovative messages that contribute value to creative projects and organizational objectives.
- Skilled in planning content distribution strategies across various platforms, channels, and formats.
- Non-certified copy of the valid National Identity Card (DNI) or Alien Registration Card (ARC).
- Non-certified copy of the bachelor's degree registered in the National Superintendency of University Education (SUNEDU). Not applicable to Ulima graduates.
- Resume duly signed with passport-size photo (JPG format, 240x288 pixels, 300 DPI minimum resolution, in front of a plain white background, no eyeglasses).
- An academic or employment recommendation letter, or a work certificate from your current or most recent job.
- A minimum of three (03) years of work experience (preferred).
- Registration fee payment.
- Foreign language commitment letter, in accordance with the current university regulations.
- One (01) Statement of Purpose, to be completed on the platform indicated by the Graduate School.
- Once documents are submitted, the Admissions Office will send you an email within 48 hours to make the registration payment (350 PEN).
GRADUATE PROFILE
Graduates are prepared to lead communication projects with strategic vision and strong leadership skills. They excel in selecting and using communication media to manage content effectively across multiple platforms.
- Systemic Thinking
Ability to understand complex situations through the integration of various elements, fostering a global perspective. - Communication Management
Analysis of communication dynamics within transmedia ecosystems to design content strategies that effectively engage diverse audiences. - Strategic Design
Development of message strategies based on audience insights to achieve specific communication objectives. - Leadership Skills
Application of leadership with a strategic and ethical mindset to guide teams and align organizational efforts.
To obtain the graduate status, students must:
- Complete the study program.
- Fulfill all university obligations.
- Process graduate status with the Student Services and Registry Bureau (DUSAR).
To obtain the academic degree, students must:
- Hold graduate status.
- Demonstrate proficiency in a foreign or native language by submitting a valid certificate from an institution recognized by the Ulima Language Center.
- Hold an approved thesis or research project in the relevant field.
- Comply with all requirements set forth in the rules and regulations.
Note 1: Students have a maximum of six (6) years to obtain the academic degree.
Note 2: The current rules and regulations are available on the Ulima website (click here).
INTERNATIONAL EXPERIENCE
Students enrolled in this master's program will take part in the International Study Week* at Universidad de Navarra (Spain). During this experience, they will attend the course International Trends and Communication Markets, where—alongside distinguished professors from this European institution—they will explore current issues and emerging trends in the field of communication.**
* Program fees cover only the academic costs of the study trip.
** Participation in the International Study Week is a graduation requirement.
PROFESSORS
TUBAU GARCÍA,
Daniel (Spain)
Writer and Scriptwriter of transmedia projects
PRÁDANOS GRIJALVO,
Eduardo (Spain)
CEO, Fluor Lifestyle
VENEGAS,
Eduardo
Corporate Communication and Sustainability Manager, Industrias San Miguel
GILES TORREJÓN,
Enrique
Content Director at Interlatin and Founder of Making Contents
ESCRIBENS RUIZ,
Giovannie
HR Manager at Laive S. A. and Director of Asociación Peruana de Recursos Humanos (APERHU)
TOMA TAKEKAMI,
Jorge
Director of the Master's Program in Marketing and Business Management, Universidad de Lima's Graduate School
HERRERA,
Juan Gabriel
Director, Qualitative Research and Transformation, Ipsos Perú
MISKULIN GILARDI,
Lenka
CEO, OMD Perú
CARBONELL ROSSO,
Marimé
Former Business Director at Belcorp and Senior Consultant
SÁNCHEZ FLORES,
Miguel
Research Professor and Freelance Blogger at Perú21 Journal
CALDERÓN CONTRERAS,
Valentín
Professor with over 10 years of professional experience
ADVISORY COUNCIL
DESULOVICH, Erika
Head of Culture, Change Management, and Internal Communications, Rímac
ARÉVALO, Juan Aurelio
Editor-in-Chief, El Comercio
MARTINEZ, Maria Fe
Director, Sponsored Content & Paid Social, NBCUniversal Local
PAPI, Pierina
Corporate Marketing Manager, AVLA Seguros
