Professional Profile

Graduates from the Marketing Undergraduate Program of the University of Lima will have the cognitive and attitudinal skills required by employers, and the values-based skills that agree with the values both of the University and model citizens.

Cognitive Skills

Graduates from the Marketing Undergraduate Program will be able to master basic concepts from the following areas of the undergraduate programs of Management, Accounting, Economics and International Business:

  • Management and organization. 
  • General and cost accounting. 
  • Economics. 
  • Personal and strategic management. 
  • Human resources. 
  • Commercial, labor and registry law. 
  • Statistics for business. 
  • Finance applied to marketing. 
  • Business innovation. 
  • Distribution operations. 
  • Foreign trade.

Likewise, they will be able to master concepts from the following areas of the Marketing Undergraduate Program:

  • Marketing fundamentals. 
  • Analytical and control marketing. 
  • Strategic marketing. 
  • International marketing. 
  • Sales management. 
  • Applied marketing.

Attitudinal Skills

Graduates from the Marketing Undergraduate Program will have skills that will potentially enable them to apply marketing principles in an organization:

  • Interpersonal communication skills. 
  • Ability to introduce ideas to groups. 
  • Negotiation skills. 
  • Proactivity. 
  • Goal achievement orientation. 
  • Teamwork skills. 
  • Client and consumer orientation. 
  • Leadership. 
  • Mathematical logic skills. 
  • Analysis and synthesis skills. 
  • Critical thinking.

Values-Based Skills

Throughout the career, students will be educated in moral values, which will allow them to better behave as individuals and marketing professionals. Therefore, graduates will:

  • Respect people, promote ethical development of people around them, and reject any form of violence, intolerance, discrimination and dependency. 
  • Support freedom of thought, criticism and expression, and be motived by the constant search of truth. 
  • Promote responsibility and dedication to serve others in order to satisfy the needs and expectations of society. 
  • Identify themselves with the objectives and values of the institution in which they work, and try to find therein the resources and opportunities for their personal and professional development. Consequently, pursuant to their responsibilities, they will show loyalty and a sense of belonging to said institution. 
  • Be conscious and responsible of the full exercise of their rights and duties, and democratic and caring citizens who pursue the common good.