MASTER’S PROGRAM IN MARKETING AND BUSINESS MANAGEMENT
The Master’s in Marketing and Business Management trains leaders to develop transformative business and marketing strategies in a global, tech-driven environment. The program emphasizes digital transformation and emerging market trends to prepare professionals for the challenges of today's dynamic business landscape.
BENEFITS
Students benefit from academic resources, exclusive partner discounts, and financing opportunities.
FINANCIAL BENEFITS
- Interest-free financing available directly through the Graduate School.
- Exclusive discounts for the Ulima Community—contact your advisor for details.
ACADEMIC BENEFITS
- Hybrid learning format that offers flexibility to balance professional and personal commitments.
- Intensive 18-month duration (among the shortest in the market).
- Affordable and nonprofit-oriented, promoting inclusive access to graduate education.
- Faculty composed of highly experienced professionals from local and international organizations, with a proven track record in effective teaching methodologies.
- Access to one of the strongest alumni networks in marketing and business nationwide, enhancing connections among students, graduates, and faculty.
- Hands-on learning through real-world case studies that develop practical skills in marketing and business management.
- International study trip to Universidad de Navarra (Spain), including sessions with expert faculty in Marketing Innovation to strengthen global insight.
- Development of strategic decision-making skills for business and brand management across mass consumption, services, and B2B sectors.
ULIMA BENEFITS
- Employability Center (Ulima Laboral)
- Access to the Wellness Center (gym, nutrition, psychopedagogical counseling)
- Access to Mayorazgo Sports Complex (swimming, football, basketball, volleyball)
- Access to Ulima Medical Department
- Valid discounts via Ulima App
PROCESS
PROFILE EVALUATION
Your file is evaluated. Once approved, you can pay the enrollment fees.
PSYCHOLOGICAL EVALUATION
You can do this evaluation in parallel with the essay. This is sent to your email.
ESSAY WRITING
You will access a platform to write an essay. This must include your reasons to apply to the master's program.
INTERVIEW WITH THE DIRECTOR
A personal interview with the director of master's or doctoral program takes place once the previous steps have been completed.
PAYMENT COMMITMENT LETTER
You must submit a payment commitment letter duly signed and pay the first installment.
CURRICULUM
The Master’s in Marketing and Business Management is an integral program that focuses on the development of leadership and management skills to guide marketing projects and task forces efficiently. It also builds competencies to create and implement strategies aligned to organizational objectives.
MARKETING FUNDAMENTALS
MARKETING FINANCE
ETHICS IN MARKETING
DEVELOPMENT OF MANAGERIAL SKILLS FOR BUSINESS MANAGEMENT
CONSUMER BEHAVIOR
MARKETING STATISTICS
QUALITATIVE MARKET RESEARCH
BRAND MANAGEMENT
PRODUCTS AND SERVICES STRATEGIES
SEGMENTATION AND POSITIONING
DISTRIBUTION CHANNEL STRATEGIES
QUANTITATIVE MARKET RESEARCH
PRICING STRATEGIES
SEMINAR ON FINAL MASTER’S PROJECT I
BUSINESS NEGOTIATION
DIGITAL MARKETING
MARKETING INNOVATION
SALES MANAGEMENT
BUSINESS COMMUNICATION STRATEGIES
SEMINAR ON FINAL MASTER’S PROJECT II
MARKETING SIMULATION
CRM AND CUSTOMER MANAGEMENT
MARKETING PLAN
E-COMMERCE
SEMINAR ON FINAL MASTER’S PROJECT III
APPLICANT PROFILE
- Graduates of Marketing, Business Administration, International Business, Economics, Finance, or related fields. Graduates from other disciplines who own a business and wish to strengthen their knowledge and acquire new marketing and business management tools are also eligible.
- A minimum of three (03) years of work experience. This will allow students to maximize the program by bringing their experience to the table and enhancing subjects with real-world case studies.
- Mathematical skills to excel in this master's program.
- Teamwork skills.
- Flexibility and adaptability to evolving global business and marketing trends.
- Critical thinking for informed decision-making.
- High-speed internet connection
- Laptop with essential software
- Non-certified copy of the valid National Identity Card (DNI) or Alien Registration Card (ARC).
- Non-certified copy of the bachelor's degree registered in the National Superintendency of University Education (SUNEDU). Not applicable to Ulima graduates.
- Resume duly signed with passport-size photo (JPG format, 240x288 pixels, 300 DPI minimum resolution, in front of a plain white background, no eyeglasses).
- An academic or employment recommendation letter, or a work certificate from your current or most recent job.
- A minimum of three (03) years of work experience (preferred).
- Registration fee payment.
- Foreign language commitment letter, in accordance with the current university regulations.
- One (01) Statement of Purpose, to be completed on the platform indicated by the Graduate School.
- Once documents are submitted, the Admissions Office will send you an email within 48 hours to make the registration payment (350 PEN).
GRADUATE PROFILE
Graduates are highly skilled professionals with a long-term vision and solid competencies to excel in both marketing and business roles. They are prepared to:
- Analyze the environment and markets in which organizations operate, evaluating the economic, political, environmental, and social impacts of business decisions, and devising strategies to adapt to evolving consumer and industry trends.
- Propose and implement business strategies using the knowledge and skills gained throughout the program, in order to anticipate contingencies, minimize risks, and enhance organizational value.
- Contribute to action plans in marketing and business based on a deep understanding of markets, competition, distribution channels, and consumer behavior.
- Design differentiation strategies to communicate the company's unique value and advantages to clients and consumers.
- Plan and lead policies for the promotion, sales, and distribution of products or services.
- Conduct market research, identify relevant data sources, and interpret findings to inform strategic decisions.
- Lead sales teams to achieve business goals.
- Develop key negotiation skills to secure effective business agreements.
- Make sound decisions in brand and business development.
- Act ethically and transparently in all professional activities.
To obtain the graduate status, students must:
- Complete the study program.
- Fulfill all university obligations.
- Process graduate status with the Student Services and Registry Bureau (DUSAR).
To obtain the academic degree, students must:
- Hold graduate status.
- Demonstrate proficiency in a foreign or native language by submitting a valid certificate from an institution recognized by the Ulima Language Center.
- Hold an approved thesis or research project in the relevant field.
- Comply with all requirements set forth in the rules and regulations.
Note 1: Students have a maximum of six (6) years to obtain the academic degree.
Note 2: The current rules and regulations are available on the Ulima website (click here).
INTERNATIONAL EXPERIENCE
Students enrolled in this master's program will take part in the International Study Week* at Universidad de Navarra (Spain) during their second year. This experience enhances their global perspective and deepens their knowledge of Marketing Innovation.
* Program fees cover only the academic costs of the study trip.
PROFESSORS
ZAMUDIO,
Alfredo
CEO of Tudor & Grey Capital and Independent Director at Stinville Corporation Peru
DUFFOÓ,
Claudia
Director of Expert Research
POGGI,
Fiorella
Marketing Manager at Industrias San Miguel (Peru and Chile)
RIVA,
Franco
General Manager of Supply Chain & Operations at MOTOREX S. A.
APÉSTEGUI,
Gabriel
General Manager at Metálicas Unión
GUERRA-GARCÍA,
Gonzalo
Managing Director at Dichter & Neira Research Perú
CHONG SHING,
Hilario
Customer Experience Director at Activa Research
TOMA TAKEKAMI,
Jorge
Director of the Master's Program in Marketing and Business Management from the Graduate School at Universidad de Lima
DORICH,
Juan José
Corporate Comptroller at Oben Holding Group
MISKULIN,
Lenka
Managing Director of OMD Perú
AVALOS,
Lorena
Consultant in Marketing and Business Management
ORMEÑO,
Luz del Carmen
Assistant Manager of Business & Risk Analytics at Interbank
MOGOLLÓN,
Roberto
Business Manager at Mercantil S. A. and Managing Partner at Inspiral Partners
OKEDA,
Roberto
Regional Marketing Manager for the Caribbean, Central and South America Business Unit at British Petroleum
CHOUSSY,
Cristina
Former Business and Marketing Director at Arca Continental Lindley and The Coca-Cola Company
LOAYZA,
Juan Francisco
Business Manager at Embotelladora San Miguel del Sur (Industrias San Miguel)
SALGADO,
Juan Felipe
CEO of Motorysa Perú
FRANCIA,
Arturo
Former Director of Technology and Data Governance at Vitapro S. A.
MAURICIO,
Martín
Business Manager at The Sheeps Products
ORTIZ CHECA,
Rodrigo
Sales Manager for the Andean Region at Roha
ZAVALETA,
Paola
Business Manager of E-commerce at Cencosud S. A.
PREVOST,
Kiara
Business & Grow Manager at Henkel Perú
SAKODA MIZUSHIMA,
Diego
Business Manager for Peru, Bolivia and Ecuador at Thermos
ADVISORY COUNCIL
CARRIQUIRY, Fernando
Master's in Marketing from Universidad ESAN and Business Administrator from Universidad de Lima. Over 14 years of experience in national and international companies such as Alicorp, British American Tobacco Perú, and CCR Latam, among others. He has worked across sectors including mass consumption, market research, services, and retail, leading consultative sales and marketing projects, managing teams, and training staff in business-related areas. He currently serves as General Manager at Pastelería San Antonio.
HIDALGO, Aldo
MBA from Business School São Paulo and Industrial Engineering from Universidad de Lima. He completed the General Management Program at PAD – Universidad de Piura. Former Country Manager for Brazil and the Southern Cone at Alicorp, and for Thailand, Peru, and Bolivia at Grupo AJE. Currently serves as Commercial Vice President for Mass Consumption in Peru and Leader of the Business Excellence Center at Alicorp.
MARCHAND, Francois
Executive MBA from ESADE and Industrial Engineer from Universidad de Lima. He has held leadership positions such as General Manager at Nestlé Bolivia and Fagal, Business Executive Manager at Helados D’Onofrio, Director at Nestlé Perú, Business Executive Manager for the Confectionery Division, and Head of Sales. He currently serves as Business Executive Officer for Ice Cream at D’Onofrio and for Dairy & Cereals in the Nestlé Breakfast portfolio.
VEGA, Bryan
Master's in Marketing from ESAN and Master's in Marketing Science from ESIC Marketing & Business School. He completed the General Management Program at Harvard Business School. In 2017, he received the Marketing Intellectual Contribution Award from the Peruvian Marketing Association. He currently serves as Sales Director for the Health Care business unit across Central America, the Caribbean, and South America at Procter & Gamble, where he has also held other senior leadership positions.
