Marketing

Curriculum

The Marketing Undergraduate Program, as well as other four undergraduate programs such as Economics, Management, Accounting and International Business, forms part of the University’s Faculty of Business and Economics.

The curriculum grid of the Marketing Undergraduate Program has courses:

  • From the General Studies Program, in common with all the undergraduate programs of the University (white blocks). 
  • In common with all the careers of the Faculty of Business and Economics (yellow blocks).
  • In common with, at least, two careers of the Faculty of Business and Economics (green blocks).
  • Exclusively for the Marketing Undergraduate Program (melon blocks).

The General Studies Program includes three courses from the Faculty of Business and Economics: Basic Math, Business Math (with the adequate level for our careers) and Basic Statistics for Business.

Students must take:

  • All mandatory courses of the curriculum grid (black solid line), which total 191 credits. 
  • Elective courses (red dashed line), which total 18 credits.

The total number of credits necessary to complete the career is 209.

The total number of credits is distributed in ten levels, each of which correspond to a sixteen-week regular academic term. These terms begin in April and August of each year.

Additionally, some courses are taught in non-regular eight intensive week-long academic terms that begin in mid-January of each year. These courses are offered to students who want to catch up because they have failed them or who want to advance them.

Students who pass all the courses programmed in each level will complete the Marketing Undergraduate Program in ten academic terms (five years).

For more information, click here.