Marketing

Curriculum

The Career of Marketing, as well as other four careers such as Economics, Management, Accounting and International Business, forms part of the University’s Business School.

The curriculum grid of the Career of Marketing has courses:

  • From Liberal Arts, in common with all the careers of the University (white blocks). 
  • In common with all the careers of Business School (yellow blocks).
  • In common with, at least, two careers of Business School (green blocks).
  • Exclusively for the Career of Marketing (melon blocks).

The School of Liberal Arts includes three courses from the Business School: Basic Math, Business Math (with the adequate level for our careers) and Basic Statistics for Business.

Students must take:

  • All mandatory courses of the curriculum grid (black solid line), which total 191 credits. 
  • Elective courses (red dashed line), which total 18 credits.

The total number of credits necessary to complete the career is 209.

The total number of credits is distributed in ten levels, each of which correspond to a sixteen-week regular academic term. These terms begin in April and August of each year.

Additionally, some courses are taught in non-regular eight intensive week-long academic terms that begin in mid-January of each year. These courses are offered to students who want to catch up because they have failed them or who want to advance them.

Students who pass all the courses programmed in each level will complete the Career of Marketing in ten academic terms (five years).

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